Decades ago it was the dream of every south Indian star to make it big in Bollywood. That would be the ultimate stamp of approval. But today that has changed. Now the norm is to make a mark in the south film industry before heading to Bollywood. From Katrina Kaif, Shriya Saran and Genelia D’souza in the past, to latest entrants Ileana D’cruz, Tammana Bhatia and Tapsee Pannu these women have all established their careers first in the south before turning to Bollywood to fulfil their filmi aspirations.