Dilip Kapur, President, Hidesign is a hippie at heart who grew up in Sri Aurobindo Ashram, Pondicherry. A natural aversion to all things painted, patented and synthetic saw him create Hidesign in 1978. From its artisan roots of just one cobbler and Rs 25,000 to a Rs 150 cr company with 3500 people, 84 exclusive stores and a distribution network in 23 countries, Hidesign has stayed focused on innovation, natural tanning processes and craftsmanship. Kapur also owns two boutique hotels, both in Pondicherry.
I caught up with the maverick founder of the hi-end ‘affordable luxury’ brand on his recent visit to Mumbai.