Up close and personal with Hidesign founder – Dilip Kapur

Dilip Kapur with his creations
Dilip Kapur with his creations

Dilip Kapur, President, Hidesign is a hippie at heart who grew up in Sri Aurobindo Ashram, Pondicherry. A natural aversion to all things painted, patented and synthetic saw him create Hidesign in 1978. From its artisan roots of just one cobbler and Rs 25,000 to a Rs 150 cr company with 3500 people, 84 exclusive stores and a distribution network in 23 countries, Hidesign has stayed focused on innovation, natural tanning processes and craftsmanship. Kapur also owns two boutique hotels, both in Pondicherry.

The year 2007 marked the beginning of an age of collaboration with Louis Vuitton partnering with Hidesign in India. 2009 saw the launch of Holii a JV between Hidesign and Future Group.

I caught up with the maverick founder of the hi-end ‘affordable luxury’ brand on his recent visit to Mumbai.

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