Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to extend the iconic youth brand MTV, from broadcast and digital space to an on-ground experience by launching a chain of cafés titled FLYP@MTV. The hospitality partner for this unique association will be Funbars Hospitality Pvt. Ltd. Funbars will be the master licensee that conceptualizes, develops, executes and operates the chain.
The first FLYP@MTV will make its debut at Connaught Place in New Delhi in the month of December. The plan is to open 10 more cafes in the next five years beginning with Mumbai and Bangalore.
According to Saugato Bhowmik, Senior Vice-President, Consumer Products, Viacom 18 Media Pvt. Ltd., apart from specially curated entertainment and a menu by celebrity chef Ranveer Brar, FLYP@MTV will also function as an extended workspace during the day and transform into a place to chill in the evening and a play zone at night. “The café will be fun, irreverent and entertaining,” he adds.
Here’s what you can expect at FLYP@MTV
Explore the world of MTV in the previous years through Oculus and Controllers. Customer can also select and play videos from the MTV Archive.
Book a Bakra: Consumers can book pranks which can be recorded through hidden cameras and mics. You can book your buddy for a hilarious Bakra – MTV Style.
Select and buy MTV merchandise right through the virtual shelf.
FLYP@MTV will be equipped with MTV style recording studio for the audience who are gifted with the capability of singing. One can record the songs and upload it after reviewing audio and video file of the song. There will be headphones, touch-screens, microphones and cameras available for the same.
The café’s culinary style hinges upon progressive Indian food – local flavours presented in a global style created by celebrity chef Ranveer Brar.
NIVEDITA JAYARAM PAWAR