The First Lady of Indian Fashion, Neeta Lulla, renowned for creating some of the most fashionable trousseaus for the last 28 years, has marked her foray into designing signature homes. The Aliens Group, largest luxury developers in South-India has collaborated with Lulla to design limited edition luxury homes in Hyderabad. Branded Signature Homes, as envisioned by this association, is the first of its kind concept in India by an Indian designer.
The project, Aliens Space Station is a US$ 300 million residential project in Hyderabad with 14 towers comprising premium residences. The triplex penthouses/sky villas in this project boast of a private elevator and a swimming pool inside each apartment.
Neeta Lulla will now translate her stylish vision from the fashion world to the realm of interior design. Her designs will cover four distinct and iconic themes: Vintage, Traditional, Contemporary and that will sold by invitation only.
Elaborating on her association Neeta Lulla said, “Interior spaces are a stimulating area of design and one that I am passionate about. This step feels like a natural evolution in my career. For me, a home however elaborate should be about comfort and ease. I have conveyed that vision spelling the comfort in the grandeur yet tasteful settings. Each of these luxury homes will claim its own unique style and personality“
The idea is to allow a discerning buyer to buy a branded luxury home off-the-rack, the way you would buy a haute couture dress.
By Nivedita Jayaram Pawar