Are you guilty of hoarding more beauty products than you can actually use? I am! I have a whole lot of unopened makeup stored in my closet apart from the ones I so proudly display on my bathroom shelves. Most of them I have never used (and don’t intend to). Thank god it’s not an expensive hobby like buying vintage cars! All said and done new makeup is rather tempting.
So here I go again – buy more beauty and skin care products. This time from a new brand – Johara (it means jewel in Arabic). The products which are free of harmful chemicals like Parabens, Sulfate, Synthetic Dye or Formaldehyde fall under the cosmeceutical category and use ayurvedic herbs which are also dermatologically tested. Most of all, they are free of animal testing (reinforces my motto of – Doing good while looking good).
Should you buy them? Read on to find out…
What it is: Johara Whitening Day lotion
What it does: Sun protection and brightening
Why we like it: The cream has a light fresh scent and made my skin softer and more glowy. The results improved over the course of a week, thanks to sabiwhite (an ingredient sourced from turmeric) and licorice which is known for its skin lightening and antioxidant properties. Just a single pump suffices. Just one caveat: The cream comes with a SPF of 20 which could have been higher especially for people who stay longer in the sun.
Price: Rs 900
What it is: Johara Whitening Night Cream
What it does: Revitalises skin after daily exposure to external stress
How it feels: It has the most awesome, whipped-cream texture and feels light. Though it takes a few strokes to spread, it’s super absorbent.
Why we like it: Bedtime is the best time for pampering your face with some good skin care products as skin cells renew faster when you are asleep and the raised body temperature at night time also facilitates serums, lotions, creams, and masks to sink deeper in the skin. Johara night cream has a very soft and mild texture. The fragrance is mild, and just right for a night cream. A small quantity of the cream is enough to cover the face and neck thus making it last long too. Enriched with shea butter, jojoba oil and olive oil the skin feels plumped up, hydrated and supple in the morning. Only caveat: It feels a little greasy.
Price: Rs 900
What it is: PhytoBright Cleanser
What it does: Lifts away impurities and excess oil
Key Ingredients: Lemon peel extract, papaya extract
Why we like it: The cleanser made my skin squeaky clean without leaving it feeling like the Sahara. So it cleanses while protecting the skin’s vital moisture. Though it’s not creamy, foamy or even frothy it felt like a cloud on the face…super-soft and luxurious.
Price: Rs 600
What it is: Whitening face mask
What it does: The Barley Beta glucans in the cream help maintain the collagen balance, while Gylcolic Acid acts as a mild exfoliating agent.
Why we like it: Contrary to popular belief, whitening masks are not just there to lighten darker skin tones, but actually help to get us closer to achieving that clear complexion look. Johara mask does a good job of exfoliating dull surface skin giving it that much desired plumped-up and supple appearance.
Price: Rs 450
I also tried the nail color (Pacific Blue). Priced at Rs 250 it is fast-drying and long lasting, but required more than two coats to get the desired effect.
However I loved the InstaRemover. It’s a black plastic bottle which contains pre-moistened foams that eliminate the need for messy cotton balls. Just insert your fingers, one at a time into the bottle and twist until the polish comes off. Simple!
Price of Insta Remover: Rs 575
So try the Johara range and put your, um, best face forward every day.
Johara is retailed through direct marketing. www.samidirect.com and www.joharacosmetics.com